Regulations are constantly evolving! Being patient centric in their approach & having up to date medical knowledge has become indispensable for frontline staff.

The Pharma industry has faced some unique challenges in the post-covid world. The world has added not just vaccines to the top of their priority lists, but a range of possible treatments and immunity boosters to the mix of “must haves”.

There is immense pressure to innovate and that too in shorter testing cycles. At the same time, regulation and price erosion has forced the industry to rethink their age-old bureaucratic cultures and move into leaner, more agile organizations. To add to that, the way sales and marketing teams operate has evolved. They have to cater to a market where supply chain processes necessitate more direct and targeted selling to consumers, and a heavy reliance on data analytics.