“What would a woman shop if given a big bill voucher?”, Amazon recently conducted this social experiment #WhenaWomanShops. Husbands were separately asked, “What would the wife buy?”  Like usual, the husbands anticipated the wife to buy cosmetics, footwear or apparel for

Last year while talking to the HR leadership at a leading premium hotel chain, I heard a legend that goes there – “A guest left an Idol in the hotel room and went for his business meetings. He was thrilled

“How do you think you performed in the Role Play?” asked the Sales trainer before debriefing one of our newly joined Sales guys on his performance in the Sales Training. The Sales guy said, “It was superb. I was confident, I was

“It is the world of omnichannel marketing. Customers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. Does that mean the end of the Feet